The Design Solution:
Create a visual hierarchy to focus on the subscriptions, and imply the brand campaign through color and design. 
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In previous centerpiece projects there had been a mix of massaging, using being a primary sale and something that was a corporate level OKR like a new product development. In the last 2+ years that was often the introduction of subscriptions to the marketplace audience. This was to be one of the first subscriptions specific campaign to raise public awareness. The designer Lydia had already created a visual branding system for subs, and had worked with a copywriter on messaging, so we had enough to move into the centerpiece. As is common in orgs, there was a late in the process decision to add in the brand campaign's AI messaging and visual style. We took the aspect of the AI brain in the brand campaign and translated it to the more literal idea of a neural network by visually having nodes and connections to illustrate it incorporated into the visuals for the subscriptions branding. Adding in the color pallette from the brand campaign as well to better connect the campaigns visually. The designer and I worked together to get the right balance of branding across all the channels. The centerpieces covered all of Udemy's implementations; onsite and mobile, organic and paid social, affiliates, email, paid search, Google promotion carousel, demand gen, CTV, in all of the geos and currencies. Messaging was balanced between referencing the sale on subscriptions, the new AI tools on the Udemy platform, and depth and breadth of content on the platform. In the past there had often been discussion and testing to determine that having multiple focuses for the campaign often saw it having negative returns on the marketplace and subscriptions sales side, due to lack of ofocus on one or the other. This centerpiece did contribute to the continuing growth of Udemy's subscription offering for that quarter, helping to exceed the growth target for the year ahead of Q4.